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Understand The Importance Of Videos In The Domain Of Online Marketing

The adage "a picture is worth a thousand words" is true for online video marketing, which is rapidly gaining ground as one of the most powerful tools of social media marketing on the web.

Patronage increasingly appreciated by the popular video sharing sites such as YouTube, has opened numerous business marketing opportunities for discerning companies in the field of online marketing. You can also take video testimonial service via and use video testimonials for your business with the help of experts.

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In fact, the response was so revolutionary that video marketing is touted as the next best mass marketing tool since the invention of the back of the television in 1928.

So what exactly are the strengths of this new marketing medium that gave it so much importance? First, video ads are the fastest known ways to convey a message that is punctuated by feelings and emotions. 

It is scientifically known that humans react more effectively to visual stimulation versus oral or written media. 

This attribute is used in video marketing and is the only reason why it has become an effective way to advertise and spread the brand.

Video testimonials act as a liaison connecting businesses with their target audience in a very intimate and personalized dialogue. The visual stimulation created by a video leaves a lasting impression on the viewer's mind. 

Often these lasting impressions are deeply embedded in the subconscious mind of the viewer and effectively help shape its opinion on a particular brand. 

So, once you watch a video online advertising a good product, it only takes a few seconds initially before you have already created a mental image of the brand or product in your mind.